When customer get clever : managerial approaches to dealing with creative consumers
Pierre R. Berthon; Leyland F. Pitt; Ian McCarthy; Steven M. Kates
| Year of publication: |
2007
|
|---|---|
| Authors: | Berthon, Pierre R. ; Pitt, Leyland F. ; McCarthy, Ian P. ; Kates, Steven M. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 50.2007, 1, p. 39-47
|
| Subject: | Kunden | Customers | Kreativität | Creativity | Innovation | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003425754