When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Customer Revenge and Avoidance
| Year of publication: |
2009
|
|---|---|
| Authors: | Grégoire, Yany ; Tripp, Thomas M. ; Legoux, Renaud |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 6, p. 18-32
|