When Customers Disappoint: A Model of Relational Internal Marketing and Customer Complaints
| Year of publication: |
2004
|
|---|---|
| Authors: | Bell, Simon J. ; Mengüç, Bülent ; Stefani, Sara L. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 32.2004, 2, p. 112-126
|