When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Qin Yuan, Jiang Li, Yushi Jiang, Chun Liu
| Year of publication: |
2022
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| Authors: | Yuan, Qin ; Li, Jiang ; Jiang, Yushi ; Liu, Chun |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 1, p. 46-58
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| Subject: | amount-off discounts | consumer responses | discount frames | meta-analysis | percentage-off discounts | price promotions | Konsumentenverhalten | Consumer behaviour | Meta-Analyse | Meta-analysis | Rabatt | Rebate | Niedrigpreisstrategie | Low-cost strategy | Verkaufsförderung | Sales promotion | Diskontierung | Discounting | Prospect Theory | Prospect theory | Preismanagement | Pricing strategy | Soziale Diskontrate | Social discount rate | Experiment | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796059