When Do (and Don't) Normative Appeals Influence Sustainable Consumer Behaviors?
| Year of publication: |
2013
|
|---|---|
| Authors: | White, Katherine ; Simpson, Bonnie |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 2, p. 78-95
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