When do consumers value positive vs. negative reviews? : an empirical investigation of confirmation bias in online word of mouth
Dezhi Yin (Trulaske College of Business, University of Missouri, Columbia, Missouri), Sabyasachi Mitra, Han Zhang (Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia)
| Year of publication: |
March 2016
|
|---|---|
| Authors: | Yin, Dezhi ; Mitra, Sabyasachi ; Zhang, Han |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 27.2016, 1, p. 131-144
|
| Subject: | positive-negative asymmetry | negativity effect | positivity effect | confirmation bias | confidence in beliefs | metacognition | online word of mouth | product review | review rating | review helpfulness | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Social Web | Social web | Theorie | Theory | Systematischer Fehler | Bias |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2015.0617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011460163