When do customers become your trusted allies : Unveiling pathways for enhanced citizenship in family-owned hotels
Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu, and Irfan Saleem
| Year of publication: |
2024
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|---|---|
| Authors: | Habib, Syed Muhammad Ali Shahbaz ; Sindhu, Mahwish ; Saleem, Irfan |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 36.2024, 10, p. 2706-2725
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| Subject: | Corporate philanthropy | Customer citizenship behavior | Environmental marketing strategy | Family business | Greenwashing | Relationship quality | Social exchange theory | Familienunternehmen | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Hotellerie | Hotel industry | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Austauschtheorie | Corporate Social Responsibility | Corporate social responsibility | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2024-0012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210822