When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Harald Kindermann; Thomas Werani; Angela Smejkal
| Year of publication: |
2011
|
|---|---|
| Authors: | Kindermann, Harald ; Werani, Thomas ; Smejkal, Angela |
| Published in: |
Modelling value ; Vol. 2. - Aachen : Shaker. - 2011, p. 241-259
|
| Subject: | Direktmarketing | Direct marketing | Experiment | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009374633