When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Harald Kindermann, Thomas Werani, and Angela Smejkal
| Year of publication: |
2012
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| Authors: | Kindermann, Harald ; Werani, Thomas ; Smejkal, Angela |
| Published in: |
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria. - Berlin : Physica-Verl., ISBN 978-3-7908-2746-0. - 2012, p. 149-166
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| Subject: | Direktmarketing | Direct marketing | Experiment | Konsumgüter | Consumer goods | Konsumentenverhalten | Consumer behaviour | Konsumgütermarketing | Consumer goods marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009426641