When do online consumers shop in an offline store : the moderating effects of product characteristics
Kathy Ning Shen (Faculty of Business and Management, University of Wollongong in Dubai, Dubai, United Arab Emitrates), Yuanfeng Cai and Zhaoyang Guo (Department of Marketing, School of Management, Xiamen University, Xiamen, People's Republic of China)
| Year of publication: |
July-September 2016
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| Authors: | Shen, Kathy Ning ; Cai, Yuanfeng ; Guo, Zhaoyang |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 23.2016, 3, p. 129-145
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| Subject: | channel attributes | China | e-tailing | multichannel retailing | product characteristics | shopping intention | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1046669X.2016.1186472 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011538938