When do product crises hurt business? : a meta-analytic investigation of negative publicity on consumer responses
Zhiyong Yang, Traci Freling, Sijie Sun, Pam Richardson-Greenfield
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Zhiyong ; Freling, Traci ; Sun, Sijie ; Richardson-Greenfield, Pam |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 150.2022, p. 102-120
|
| Subject: | Brand evaluations | Locus-of-crisis | Meta-analysis | Negative publicity | Power distance | Product crisis | Spillover effect | Uncertainty avoidance | Meta-Analyse | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Markenimage | Brand image | Produktivität | Productivity | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.05.022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013365603