When do purchase intentions predict sales?
| Year of publication: |
2007
|
|---|---|
| Authors: | Morwitz, Vicki G. ; Steckel, Joel H. ; Gupta, Alok |
| Published in: |
International Journal of Forecasting. - Elsevier, ISSN 0169-2070. - Vol. 23.2007, 3, p. 347-364
|
| Publisher: |
Elsevier |