When do third-party product reviews affect firm value and what can firms do? : the case of media critics and professional movie reviews
Yubo Chen, Yong Liu, & Jurui Zhang
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Yubo ; Liu, Yong ; Zhang, Jurui |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 2, p. 116-134
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| Subject: | Produktqualität | Product quality | Produktinformation | Product information | Produktentwicklung | New product development | Unternehmenswert | Firm value | Börsenkurs | Share price | Kommunikationsmedien | Communication media | Film | Ereignisstudie | Event study | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009737482