When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Ruby P. Lee, Yonggui Wang, Shuang Ma (Sarah), Jeffrey Anderson
| Year of publication: |
2022
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| Authors: | Lee, Ruby ; Wang, Yonggui ; Ma, Shuang ; Anderson, Jeffrey E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 104.2022, p. 276-288
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| Subject: | Ambiguity | Customer participation | New product performance | Organizational learning | Strategic collaboration | Lernende Organisation | Learning organization | Produktentwicklung | New product development | Industrie | Manufacturing industries | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013326859