When does electronic word-of-mouth matter? A study of consumer product reviews
| Year of publication: |
2010
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|---|---|
| Authors: | Zhang, Jason Q. ; Craciun, Georgiana ; Shin, Dongwoo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 12, p. 1336-1342
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