When does implementation of relationship orientation in new product launch matter?
Paul Viio; Fredrik Nordin
| Year of publication: |
2015
|
|---|---|
| Authors: | Viio, Paul ; Nordin, Fredrik |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 47-48
|
| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010530581