When does it make sense to do it again? : an empirical investigation of contingency factors of movie remakes
Björn Bohnenkamp; Ann-Kristin Knapp; Thorsten Hennig-Thurau; Ricarda Schauerte
| Year of publication: |
2015
|
|---|---|
| Authors: | Bohnenkamp, Björn ; Kupfer, Ann-Kristin ; Hennig-Thurau, Thorsten ; Schauerte, Ricarda |
| Published in: |
Journal of cultural economics. - Dordrecht [u.a.] : Springer, ISSN 0885-2545, ZDB-ID 860836-2. - Vol. 39.2015, 1, p. 15-41
|
| Subject: | Remakes | Motion pictures | Brand extension | Filmwirtschaft | Film industry | Markentransfer | Markenimage | Brand image | Film | Konsumentenverhalten | Consumer behaviour | Kino | Movie theatre | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011332888