When does it pay off to link a brand name to a country?
Erik B. Nes; Geir Gripsrud
| Year of publication: |
2014
|
|---|---|
| Authors: | Nes, Erik B. ; Gripsrud, Geir |
| Published in: |
Journal of euromarketing. - Palmyra, PA : IMDA Press, ISSN 1049-6483, ZDB-ID 1109182-4. - Vol. 23.2014, 1/2, p. 22-36
|
| Subject: | Brand image | country image | congruence theory | brand equity | brand user characteristics | brand promise | country of origin | buying intentions | Markenimage | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenführung | Brand management | Markenartikel | Brand | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010504730