When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Elaine Wallace, Isabel Buil and Leslie de Chernatony
| Year of publication: |
2017
|
|---|---|
| Authors: | Wallace, Elaine ; Buil, Isabel ; De Chernatony, Leslie |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 11/12, p. 2002-2029
|
| Subject: | Conspicuous Donation Behaviour | Materialism | Self-esteem | Altruism | Self-monitoring | Social media platforms | Social Web | Social web | Fundraising | Altruismus | Konsumentenverhalten | Consumer behaviour | Wohltätigkeit | Charity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2017-0210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011773816