When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship
Year of publication: |
May 2018
|
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Authors: | Edeling, Alexander ; Himme, Alexander |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 82.2018, 3, p. 1-24
|
Subject: | market share | financial firm performance | meta-analysis | elasticity | hierarchical linear model | Meta-Analyse | Meta-analysis | Marktanteil | Market share | Unternehmenserfolg | Firm performance | Theorie | Theory |
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