When doing good will not save us : Revisiting the buffering effect of CSR following service failures
| Year of publication: |
2021
|
|---|---|
| Authors: | Antonetti, Paolo ; Crisafulli, Benedetta ; Maklan, Stan |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - 2021 (25.06.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21531 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012633142