When festitivity meets heritage site : co-developed experience through the lens of situated cognition
HuiJun Wen, IpKin Anthony Wong, Yulan Fan and Aliana Man Wai Leong
| Year of publication: |
2022
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|---|---|
| Authors: | Wen, Huijun ; Wong, IpKin Anthony ; Fan, Yulan ; Leong, Man Wai Aliana |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 39.2022, 5, p. 516-533
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| Subject: | attachment | co-development | experience | Festival | heritage | loyalty | music | S-O-R model | situated cognition | value | Kognition | Cognition | Kulturgüter | Cultural heritage | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Experiment | Urlaubsverhalten | Holiday behaviour | Großveranstaltung | Big event | Event-Marketing | Event marketing | Musik | Music |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2022.2148039 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483075