When (firsthand) experience matters less than you expect : the influence of advertising on repurchase decisions
Mathew S. Isaac, Morgan Poor
| Year of publication: |
2016
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|---|---|
| Authors: | Isaac, Mathew S. ; Poor, Morgan |
| Published in: |
Rutgers business review. - Newark : Rutgers Business School, ISSN 2474-2376, ZDB-ID 2907294-3. - Vol. 1.2016, 1, p. 102-106
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Experiment | Aktienrückkauf | Share repurchase |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011753347