When Fit Matters: Leveraging Destination and Event Image Congruence
| Year of publication: |
2011
|
|---|---|
| Authors: | Florek, Magdalena ; Insch, Andrea |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa : Taylor & Francis, ISSN 1936-8623, ZDB-ID 24937009. - Vol. 20.2011, 3, p. 265-287
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