When good consumers turn bad : psychological contract breach in committed brand relationships
Nicole Votolato Montgomery, Sekar Raju, Kalpesh Kaushik Desai, H. Rao Unnava
| Year of publication: |
July 2018
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|---|---|
| Authors: | Montgomery, Nicole Votolato ; Raju, Sekar ; Desai, Kalpesh Kaushik ; Unnava, H. Rao |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 28.2018, 3, p. 437-449
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| Subject: | Branding | Loyalty and relationships | Attitudes and persuasion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Implizite Kontrakte | Implicit contracts | Markenführung | Brand management | Markentreue | Brand loyalty | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917271