When Good News About Your Rival Is Good for You: The Effect of Third-Party Information on the Division of Channel Profits - Pieces of information that may seem similar can nevertheless have very different implications for which firms in a distribution channel gain and which firms lose.
| Year of publication: |
2002
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| Authors: | Shaffer, Greg ; Zettelmeyer, Florian |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 21.2002, 3, p. 273-293
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