When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
| Year of publication: |
2012
|
|---|---|
| Authors: | Goldsmith, Kelly ; Cho, Eunice Kim ; Dhar, Ravi |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 872-881
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