When historically cultural and creative products meet AR : the effect of augmented reality-based product display on consumers' product evaluation
Lan Xu, Shuangshuang Zhao, Quan Chen, Nan Cui and Jingting He
| Year of publication: |
2023
|
|---|---|
| Authors: | Xu, Lan ; Zhao, Shuangshuang ; Chen, Quan ; Cui, Nan ; He, Jingting |
| Subject: | Augmented reality | Historically cultural and creative product (HCCP) | Perceived authenticity | Spatiotemporal cues | Konsumentenverhalten | Consumer behaviour | Kreativität | Creativity | Kreativsektor | Creative industries | Kultursektor | Cultural sector |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/NBRI-06-2022-0070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014319266