When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising
Xingchen Niu, Xuequn Wang, Zilong Liu
| Year of publication: |
2021
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|---|---|
| Authors: | Niu, Xingchen ; Wang, Xuequn ; Liu, Zilong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 58.2021, p. 1-9
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| Subject: | Social networking advertising | Advertising avoidance | Attention invasiveness | Space invasiveness | Social influence | Psychological ownership | Advertising intrusiveness | Werbung | Advertising | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102320 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012431592