When institutional logicscollide : how international firms navigate sustainability values in global markets
Year of publication: |
2023
|
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Authors: | Cerne, Annette ; Elg, Ulf |
Published in: |
Creating a sustainable competitive position : ethical challenges for international firms. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-251-3. - 2023, p. 153-175
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Subject: | Sustainability varieties | institutional logics | competing logics | global markets | buyer and seller relationships | case study | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation | Nachhaltige Entwicklung | Sustainable development | Nachhaltigkeit | Sustainability | Corporate Social Responsibility | Corporate social responsibility | Welt | World | Internationales Marketing | International marketing | Globalisierung | Globalization |
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