When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Marie Haikel-Elsabeh, Zhenzhen Zhao, Björn Ivens, Alexander Brem
| Year of publication: |
2019
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|---|---|
| Authors: | Haikel-Elsabeh, Marie ; Zhao, Zhenzhen ; Ivens, Björn Sven ; Brem, Alexander |
| Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 3, p. 287-301
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| Subject: | brand engagement | brand pages | electronic Word-of-Mouth | Facebook | online community | social media | Social Web | Social web | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785318805301 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172208