When is sustainability an asset? : the interaction effects between the green attributes and product category
Siyu Gong, Li Wang, Peter Peverelli, and Danni Suo
| Year of publication: |
2022
|
|---|---|
| Authors: | Gong, Siyu ; Wang, Li ; Peverelli, Peter J. ; Suo, Danni |
| Subject: | Consumer purchase intention | Green attributes | Product category | Self-expression benefits | Utilitarian environmental benefits | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Markenimage | Brand image | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2021-3534 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013407579