When it pays to be clear : the appeal of concrete communication under uncertainty
Femke van Horen, Michaela Wänke and Thomas Mussweiler
| Year of publication: |
2024
|
|---|---|
| Authors: | Horen, Femke van ; Wänke, Michaela ; Mussweiler, Thomas |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 43.2024, 3, p. 533-553
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| Subject: | advertising context | language concreteness | persuasive communication | Uncertainty | Kommunikation | Communication | Werbung | Advertising | Werbewirkung | Advertising effects | Risiko | Risk | Sprache | Language | Interne Kommunikation | Internal communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2023.2206689 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014550991