When James Bond shows off his Omega : does product placement affect its media host?
Andre Marchand; Thorsten Hennig-Thurau; Sabine Best
| Year of publication: |
2015
|
|---|---|
| Authors: | Marchand, André ; Hennig-Thurau, Thorsten ; Best, Sabine |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 9/10, p. 1666-1685
|
| Subject: | Advertising | Product placement | Reactance | Persuasion knowledge model | Product Placement | Werbewirkung | Advertising effects | Werbung | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011409536