When less is better than more : just-below discount in tensile price promotions
Prantosh J. Banerjee, Sanjeev Tripathi, Arvind Sahay (Department of Marketing, Indian Institute of Management, Ahmedabad, India)
| Year of publication: |
July 2016
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|---|---|
| Authors: | Banerjee, Prantosh J. ; Tripathi, Sanjeev ; Sahay, Arvind |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 31.2016, p. 93-102
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| Subject: | Tensile Price Claims | Just-Below discounts | Anchoring and adjustment | Numerical precision | Sequential discounts | Theorie | Theory | Rabatt | Rebate | Diskontierung | Discounting | Preismanagement | Pricing strategy | Niedrigpreisstrategie | Low-cost strategy | Konsumentenverhalten | Consumer behaviour | Preisdifferenzierung | Price discrimination |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.03.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011528540