When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Yoonseock Son, Wonseok Oh, Sang Pil Han, Sungho Park
| Year of publication: |
2020
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|---|---|
| Authors: | Son, Yoonseock ; Oh, Wonseok ; Han, Sang Pil ; Park, Sungho |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 835-847
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| Subject: | mobile apps | mobile customer relationship management (mCRM) | loyalty programs | mobile channel | deal-susceptible behaviors | difference-in-differences | econometrics | spillover effects | propensity score matching | mere exposure | technology adoption | Beziehungsmarketing | Relationship marketing | Mobilkommunikation | Mobile communications | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobile Business | Mobile business | Innovationsakzeptanz | Innovation adoption | Spillover-Effekt | Spillover effect |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0918 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012298128