When management and customers see eye-to-eye: the agreement factor and performance
Cinzia Dessi and Michela Floris
| Year of publication: |
2010
|
|---|---|
| Authors: | Dessi, Cinzia ; Floris, Michela |
| Published in: |
Journal of small business and enterprise development. - Bingley : Emerald Group Publishing Limited, ISSN 1462-6004, ZDB-ID 2141708-8. - Vol. 17.2010, 1, p. 102-122
|
| Subject: | Beziehungsmarketing | Relationship marketing | Wahrnehmung | Perception | Wettbewerbsvorteil | Competitive advantage | Familienunternehmen | Family business | Italien | Italy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943397