When Mental Simulation Hinders Behavior: The Effects of Process-Oriented Thinking on Decision Difficulty and Performance
| Year of publication: |
2009
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|---|---|
| Authors: | Thompson, Debora Viana ; Hamilton, Rebecca W. ; Petrova, Petia K. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 4, p. 562-574
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