When more is less : the impact of base value neglect on consumer preferences for bonus packs over price discounts
Haipeng (Allan) Chen, Howard Marmorstein, Michael Tsiros, & Akshay R. Rao
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Haipeng ; Marmorstein, Howard ; Tsiros, Michael ; Rao, Akshay R. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 4, p. 64-77
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| Subject: | bonus pack | price dicsount | percentage | numeracy | framing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Leistungsentgelt | Performance pay | Theorie | Theory | Rabatt | Rebate | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009782929