When perfectionism leads to imperfect consumer choices : the role of dichotomous thinking
Xin He (Department of Marketing, College of Business Administration, University of Central Florida, Orlando, FL, USA)
| Year of publication: |
January 2016
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| Authors: | He, Xin |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 26.2016, 1, p. 98-104
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| Subject: | Perfectionism | Decision difficulty | Decision accuracy | Task choice | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Entscheidungstheorie | Decision theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011479143