When placement becomes collaborative branded entertainment : the case of music concerts
Sonia Capelli, Laurene Fayolle, William Sabadie
| Year of publication: |
Spring 2016
|
|---|---|
| Authors: | Capelli, Sonia ; Fayolle, Laurene ; Sabadie, William |
| Published in: |
International journal of arts management. - Montréal : Ecole, ISSN 1480-8986, ZDB-ID 2105595-6. - Vol. 18.2016, 3, p. 37-49
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| Subject: | Placement | collaborative placement | branded entertainment | collaborative branded entertainment | brand image | Product Placement | Product placement | Markenführung | Brand management | Freizeitwirtschaft | Leisure industries | Musik | Music | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Musikwirtschaft | Music industry | Filmwirtschaft | Film industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassungen in französischer und spanischer Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011497290