When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Lauren Grewal, Andrew T. Stephen, and Nicole Verrochi Coleman
| Year of publication: |
2019
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|---|---|
| Authors: | Grewal, Lauren ; Stephen, Andrew T. ; Coleman, Nicole Verrochi |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 2, p. 197-210
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| Subject: | social media | identity | identity signaling | user-generated content | digital marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718821960 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012177298