When products compete for consumers attention : how selective attention affects preferences
Arnd Florack, Martin Egger, Ronald Hübner
| Year of publication: |
2020
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|---|---|
| Authors: | Florack, Arnd ; Egger, Martin ; Hübner, Ronald |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 117-127
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| Subject: | Consumer choice | Eye tracking | Preference | Selective attention | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Präferenztheorie | Theory of preferences | Visuelle Wahrnehmung | Visual perception | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.05.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237786