When saving the planet is worth more than avoiding destruction : the importance of message framing when speaking to egoistic individuals
Maria Lagomarsino, Linda Lemarié, Michael Puntiroli
| Year of publication: |
2020
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|---|---|
| Authors: | Lagomarsino, Maria ; Lemarié, Linda ; Puntiroli, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 162-176
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| Subject: | Effort worthiness | Egoistic values | Message framing | Pro-environmental behaviors | Regulatory focus | Prospect Theory | Prospect theory | Umweltbewusstsein | Environmental consciousness | Verhaltensökonomik | Behavioral economics | Experiment | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.046 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288583