When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Angela Aerry Choi, Daegon Cho, Dobin Yim, Jae Yun Moon, Wonseok Oh
| Year of publication: |
2019
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|---|---|
| Authors: | Choi, Angela Aerry ; Cho, Daegon ; Yim, Dobin ; Moon, Jae Yun ; Oh, Wonseok |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 30.2019, 4, p. 1164-1183
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| Subject: | electronic commerce | e-books | online previews | online reviews | econometric analyses | construal level theory | field experiment | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Elektronische Publikation | Electronic publishing | Feldforschung | Field research | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Internet | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2019.0857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012153318