When Should a Retailer Create an Exciting Store Environment?
| Year of publication: |
2006
|
|---|---|
| Authors: | Kaltcheva, Velitchka D. ; Weitz, Barton A. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 70.2006, 1, p. 107-118
|