When should the offline retailer implement price matching?
Year of publication: |
2019
|
---|---|
Authors: | Chen, Jing ; Chen, Bintong |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 277.2019, 3 (19.9.), p. 996-1009
|
Subject: | Retailing | Price matching | Game theory | Duopoly | Pricing strategy | Spieltheorie | Preismanagement | Duopol | Einzelhandel | Retail trade | Matching | Einzelhandelspreis | Retail price | Preiswettbewerb | Price competition | Preistheorie | Price theory |
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