When should we not expect attraction effect? : the moderating influence of analytic versus holistic thinking
Year of publication: |
2020
|
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Authors: | Banerjee, Pronobesh ; Chatterjee, Promothesh ; Mishra, Sanjay ; Mishra, Anubhav A. |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 5, p. 399-416
|
Subject: | analytic processing | Attraction effect | context effect | holistic processing | perceptual sim ilarity | priming | Konsumentenverhalten | Consumer behaviour | Holismus | Holistic approach |
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