When Talk Is "Free": The Effect of Tariff Structure on Usage Under Two- and Three-Part Tariffs
| Year of publication: |
2012
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|---|---|
| Authors: | Ascarza, Eva ; Lambrecht, Anja ; Vilcassim, Naufel |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 49.2012, 6, p. 882-899
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