When team sponsorship of cause-related messages leads to unfavorable fan reactions : the interplay among competency, cause orientation, and message source
Yonghwan Chang and Dae Hee Kwak
| Year of publication: |
2023
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|---|---|
| Authors: | Chang, Yonghwan ; Kwak, Dae Hee |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 4, p. 1024-1045
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| Subject: | Cause sponsorship | cognitive bias | compensatory heuristics | social responsibility | Sponsoring | Sponsorship | Arbeitsgruppe | Team | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Corporate Social Responsibility | Corporate social responsibility | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2021.1955291 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014320222